Promote Health & Success With A Wellness Program

  • Feb 27, 2019

A wellness program helps employees become aware of and make choices towards a healthy life and can lead to overall business success. Learn more from Wellness Incentives Plus!


Wellness programs are important for employees, as well as for overall business success. These initiatives can increase engagement, productivity and happiness.


Even so, only 23% of businesses are satisfied with their ability to measure the outcomes of programs like these. Therefore, we will be looking at research from Virgin Pulse, Workforce and Human Capital Media to discuss how to run a successful program, how to measure the results and how to reward participants


There are a number of ways to promote health and wellness within an organization, and 72% of organizations offer well-being programs. Also, 96% of organizations are increasing or maintaining their spend on wellbeing over the next three years. This means that more efforts - such as nutrition workshops, workout classes and detailed programs - will be seen in more offices. Along the same lines, 73% are expanding these efforts beyond physical wellness, since being well overall is about becoming aware of and making choices toward a healthy and fulfilling life in general.


For many of these places, the employee experience is a high priority, since an office that focuses on wellness will then also be able to focus better on securing sales, engaging with fans, selling products, marketing a service, offering positive customer service and so on.

Let’s elaborate on that: We know that brands are all selling items, creating works and delivering services. Business is business, and there needs to be a profit, and there needs to be productivity. A wellness program is not going to take away from day-to-day activities, though; it should be seamlessly integrated into work, inside the office, during business hours.


One huge factor that will help lead to success here is communication. Only 25% of organizations communicate about health/wellness more than once a month. This is not enough! With clear communication, participants will know what is expected, how rewards can be earned and where goals are being met.


In the very beginning, hold a meeting to announce the program to your team. Go over in detail why it is being done and what participants will get out of it. Over the course of the program, track everyone’s efforts; you can go old school with a whiteboard that lists out everyone’s names, or you can digitally track the results and email them out regularly. To learn more about what goes into planning a wellness program, read our previous tips here.


And speaking of rewards…

Leaders are 60% more likely to offer incentives when it comes to these efforts, and this is a great way to encourage wellness in the workplace. For example, when everyone completes a CPR course, they can receive T-shirts. Anyone who is seen making a healthy lifestyle choice can be entered to win a speaker. Those who participate in a fun run can be given a branded water bottle. Plus, this is also a great way to market your brand!


One of the more popular incentives that can be given is wearable technology, as there has been a 173% increase in wearable ownership since 2014. Watches, pedometers and fitness trackers work for any age, any gender, any location and any industry.


So think about what these initiatives would look like in your office. Decide on a duration and on the best way to keep people informed, engaged and accountable. Make sure your employees are becoming aware of and making choices toward a healthy and fulfilling life. And turn to Wellness Incentives Plus for all the fun imprinted products that can be given out as rewards!