Marketing To Pets

  • Apr 30, 2019

With all the furry friends out there, brands need to keep them in mind when it comes to advertising.


Sixty-eight percent of U.S. households own a pet, according to the 2017-2018 National Pet Owners Survey conducted by the American Pet Products Association. That means that 85 million families have fur babies and that everyone around these families is seeing them walk their pets, take them to the vet, shop for these animals and groom them.


So why would a business NOT be thinking of these furry friends when marketing?


Since pets need water bowls, a company that makes filtration system could give away these pet items to help when it comes to hydration. Since pets like having playtime, a business that makes products for the outdoors could add a line of toys to their website. Home services companies such as plumbers, insurance agents and those who work in pest control can appeal to their customers by appealing to pets!


Targeting pets and their owners is a smart move, and as readers will see below, there are many methods that can be used to do so. Of course, those in animal-centric industries like veterinarians should definitely be utilizing products, slogans and ads that cater to pets, but other companies can get in on this, too.


No matter who you are or what your product(s)/service(s) is, you need to be thinking about pets and their owners, since this touches people on an emotional level and gets you noticed by so many more potential customers.


There are so many ways to market a product/service, but promotional products are still one of the top strategies out there. Nearly 7 in 10 brands consider promo products effective in achieving goals, and almost 90% of consumers have received such a product in the last six months.


These fun, functional and trendy items can get more eyes on a company, can appeal to a large audience, can be imprinted with names/logos and, yes, can even be created especially for pets!


For instance a bandana can be used on a couple of different pets, as well as on their owners. Dogs particularly rock these accessories quite often, and imagine dogs all over the country wearing a bandana with your name/logo on it. That could lead to more Facebook page likes, emails inquiring about what you do and business overall!


While set up at a booth, your brand could give away swag such as water bottles, keychains and stickers, but don’t forget about the pets! Toys are always appreciated, and they, too, can be imprinted with company info.


When owners have their furry friends out and about, in the car or at home, they need to keep them fed and watered regularly. Picture this happening in a folding bowl that boasts about your brand! This is another thoughtful promo item that is sure to lead to more people knowing about your product(s)/service(s).


And, of course, collars are always wise to keep in mind, since people need them for leashes and for ID tags. There are tons of styles, colors and prints out there, but why not give up an option that has your business name on it…?

To recap, millions of families in the U.S. have pets, and these animals are seen, cuddled, taken care of and loved on by many other people… people who could be in the market for what your brand offers.


Visit Wellness Incentives Plus for a variety of promotional products, and don’t forget to shop for fur babies, too!