How & Why To Host A Virtual Health Fair
Even during the pandemic, wellness brands can come together online, in order to spread awareness and education.
Health fairs are a normal part of the industry. They allow companies and organizations to:
- Show off their product(s)/service(s)
- Learn about new trends
- Reach potential customers
- Educate the public on wellness
Due to the novel coronavirus, many in-person events have been cancelled or altered, but wellness brands can still accomplish their goals with virtual health fairs.
An online function features all the goodness and then some. It brings together peers (who may be speakers, vendors or sponsors), and it utilizes live feeds, video conferences, websites and/or social media for demonstrations.
The main purpose of a health fair is to share information, so there may be sessions on nutrition, mental health, fitness, COVID-19… The list goes on and on.
For those who are looking to host a wellness event online, keep the following tips in mind:
- Get the word out: Use any and all forms of communication to let everyone know the details of when, where and how to attend. You can even get creative with this and send out fun and useful promotional items to guests at home; an example is this 7-1 BBQ tool, with a catchy saying imprinted on it that says, "Let's get up and get cooking!". Gifts like these help incentive clients and employees to stay healthy during these standstill times.
- Stay organized: A lot of planning goes into any trade show/convention, so make sure there is a dedicated team, keeping everything orderly with a nice journal set, keeping everyone informed and keeping every component clear and cohesive.
- Offer incentives: One of the best parts of these experiences would be all the free gifts and goodies. A virtual event can still be full of swag, so make sure to send speakers, vendors and sponsors thank you gifts, and host raffles throughout, allowing guests to win prizes.
- Bring in experts: Since no one has to travel, there may be a great opportunity to bring in well-known experts, who can connect from the comfort of their homes and discuss important wellness topics. For instance, a virtual yoga retreat could be hosted, and individual yoga mats could be mailed to each participant. This encourages unity in this time of separation.
- Have fun: Most importantly, remember to have a good time. This has been a strange year, but education and engagement like this is vital, in order to keep the world informed and to keep brands running smoothly and successfully.