5 Tips for Getting C-Level Approval for Your Company's Wellness Program

  • Dec 5, 2011

5 tips for getting your CEO to approve your corporate wellness programAustin, Texas: We have written extensively on the importance of getting yur CEO or other C-Level executives to buy into your wellness program in order to ensure its success.

Now, WELCOA, the Wellness Council of America,  has put together a free download that highlights five key ways to get your CEO involved:

1) Make The Business Case For Workplace Wellness Programs.

Provide data showing ROI from similar programs, get facts and figures from your insurance providers and discuss in simple math how a wellness program can lead to significant savings.  This program is not supposed to be a charity or handout.  If it makes economic sense, your executives should appreciate the program..and your efforts.

2)Enroll Your CEO In An Executive Health Program.

Once the executive has gone through the extensive testing, and has gotten the results back, he/she will be much better suited to understand the intricacies of the program..and its benefits to their employees. This process will show the executive that wellness is more than just numbers and charts.

3) Present Your CEO With Employee Testimonials.

By showing your CEO that your employees are enthused about a wellness program and explaining how a program can improve not just the fitness of the employees, but of their family, as well, your chances of persuasion for the program should increase exponentially.

4) Connect Your CEO With Other CEO’s Who Get It.

No CEO wants to fee that they “just don’t get it” when it comes to most issues – especially healthcare.  Once they see like-minded executives that have implemented wellness programs, they will be more likely to get behind the program– and endorse it with the strength of their convictions

5) Show Your CEO How Other Small Businesses Have Done It.

Executives love results — and if you can show them real world examples of success, the program becomes less abstract.  Instead of being a matter of “if”, it becomes a matter of “how soon”.

These ideas are simple ways to get the conversation rolling.  Other ideas are available online at WELCOA’s website–most of which are free with membership.

There is no excuse about putting off a wellness program for your employees.  These tips can provide the needed first step–management support.

Here’s to a more healthy workplace.


  • Category: Wellness Programs
  • Tags: getting CEO support for wellness program, ideas to get c-level support for a wellness progra, WELCOA, Wellness Council of America, Wellness Program, wellness reminders